Shade Tree Marketing

The acronym SEO stands for Search Engine Optimization. To go into more detail, Search Engine Optimization is the practice of utilizing search engine results and rankings to propagate an individual’s  product or concept by increasing one’s online visibility, thus maximizing one’s potential to be reached by prospective customers or viewers.

Often, it is easier for SEOs to leave their description of their work to a vague proclamation like that above, but just as often we are discussing our practices with clients who genuinely want to understand what it is SEOs offer. As the intent of this particular post is to simply brush the surface, and stay largely general, lets get the basics out of the way.

Here is an example of SEO at work:

Chet, the morning  shift manager at the Toothbrush Emporium is interested in impressing his boss with an increase of online toothbrush sales, as the new website is failing to attract customers, but Chet  is inept in the ways of online marketing.

Having had a rough time during the recent downswing in the economy a of mass small businesses are finding themselves with a prime opportunity to charge forward in this recent economic upturn. They have stayed the course  through the  recession, and now are in need of every competitive edge they can get with all the new business that will inevitably spring up as the market gets stronger.

Some businesses may think that simply buying more ad space in the yellow pages or taking out some free ads in the echo might just do the trick, and if you don’t want your business to go anywhere and eventually be consumed by all the bigger fish, that’s fine. In today”s environment a local business has many tools at their disposal that they need to utilize in order to thrive at the local level. That is where Shadetree comes in with our Local SEO package, or lSEO.