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	<title>Shade Tree Marketing &#187; Blog</title>
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	<copyright>Copyright &#xA9; Shade Tree Marketing 2011 </copyright>
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	<itunes:summary>When&#039;s the best time to plant a shade tree?</itunes:summary>
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	<itunes:author>Shade Tree Marketing</itunes:author>
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		<title>Local SEO 101 Guide</title>
		<link>http://www.shadetreemarketing.com/seo/local-seo-101-guide/</link>
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		<pubDate>Tue, 13 Dec 2011 23:33:25 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=632</guid>
		<description><![CDATA[A weekend project&#8230; &#160; So, I&#8217;m assuming that everyone here has at least heard the term SEO, or more to the point “Local SEO”. Today you can find a plethora of companies offering their local seo services for $250 &#8211; $1k depending on size and scope. I&#8217;m not here to sell you a local SEO [...]]]></description>
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		<title>Weaned from PPC</title>
		<link>http://www.shadetreemarketing.com/seo/weaned-from-ppc/</link>
		<comments>http://www.shadetreemarketing.com/seo/weaned-from-ppc/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 17:33:21 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[Organic]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Organic SEO]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=542</guid>
		<description><![CDATA[It&#8217;s a story I&#8217;ve had to tell many times in my career as a Google Real Estate Professional. So much so, that I believe that it deserves it&#8217;s own post so I can selfishly reference it in the future. Often times we have clients come to us that are 100% reliant on PPC (Google AdWords, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keyword Stuffing Recipe</title>
		<link>http://www.shadetreemarketing.com/seo/keyword-stuffing-recipe/</link>
		<comments>http://www.shadetreemarketing.com/seo/keyword-stuffing-recipe/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:03:49 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=530</guid>
		<description><![CDATA[I hope everyone has a wonderful Thanksgiving this year. I know we all have a lot to be thankful for around the Shade Tree. We are grateful for our Family, Friends, and all of the blessings we&#8217;ve received this year! Niceties out of the way I wanted to leave you all with something to think [...]]]></description>
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		<title>Why rank for head terms?</title>
		<link>http://www.shadetreemarketing.com/seo/why-rank-for-head-terms/</link>
		<comments>http://www.shadetreemarketing.com/seo/why-rank-for-head-terms/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 19:14:42 +0000</pubDate>
		<dc:creator>Brian Mark</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Head terms]]></category>
		<category><![CDATA[Long tail terms]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=511</guid>
		<description><![CDATA[I know that there are many of you that would love to rank for those coveted head terms for the traffic. Who&#8217;s with me there? Yeah. I&#8217;ll take that traffic. But does that traffic mean anything? When building a keyword list, conventional wisdom in the industry says it&#8217;s better to come up with this huge [...]]]></description>
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		<title>Google Plus Business Pages Are Finally Here</title>
		<link>http://www.shadetreemarketing.com/seo-101/google-plus-business-pages-are-finally-here/</link>
		<comments>http://www.shadetreemarketing.com/seo-101/google-plus-business-pages-are-finally-here/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 21:10:21 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[SEO 101]]></category>
		<category><![CDATA[Google Plus for Business]]></category>
		<category><![CDATA[SEO 101 Podcast]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=519</guid>
		<description><![CDATA[Brian and I are going to try something new here. Since we just re-birthed the company and we&#8217;ve both started blogging&#8230;Brian&#8217;s first post will be out on Monday.  We&#8217;ve also been talking about consolidating our online presence. I mean it&#8217;s great to have lots of websites, lots of places to find our awesome information. But [...]]]></description>
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		<itunes:duration>0:31:41</itunes:duration>
		<itunes:subtitle>
Brian and I are going to try something new here. Since we just re-birthed the company and we&#8217;ve both started blogging&#8230;Brian&#8217;s first post will be out on Monday.  We&#8217;ve also been talking about consolidating our online presence[...]</itunes:subtitle>
		<itunes:summary>
Brian and I are going to try something new here. Since we just re-birthed the company and we&#8217;ve both started blogging&#8230;Brian&#8217;s first post will be out on Monday.  We&#8217;ve also been talking about consolidating our online presence. I mean it&#8217;s great to have lots of websites, lots of places to find our awesome information. But we realize it could be confusing too. So over the next year we&#8217;re going to try and start moving the SEO 101 Podcast over.  You may imagine that this is a somewhat simple task for a couple of &#8216;SEO guys&#8217;. I mean we could:

Simply 301 the podcast.neo1seo.com subdomain to shadetree / blog
We could start moving the older episodes over 1 at a time until they&#8217;re all over here.
Or we could cross-promote until the 2nd step is completed then simply leave a message up at the podcast sub-domain letting everyone know we&#8217;re over here.

Why am I explaining all of this? Because I&#8217;m sure I&#8217;d have gotten at least a dozen emails asking why we did it this way. Call it a preemptive explanation if you will. I&#8217;d love to hear anyone&#8217;s thoughts on the matter &#8211; but first let me explain my thinking. Currently, and for the past 7 yrs we&#8217;ve been the #1 search result for &#8220;SEO 101&#8243; it&#8217;s our own little niche (and we love it) &#8211; and I don&#8217;t want to lose that spot. We also rank #1 on every data center I checked for &#8220;SEO Podcast&#8221;  Which is another reason our listener count just keeps going up! over 80% of our Organic traffic (all of our traffic is Organic &#8211; that&#8217;s what we do, &#60;insert snarky=practice what you preach&#62;).

So you can  see why I&#8217;m hesitant to  simply 301 redirect and lose all of those schweet #1 SERP&#8217;s. I mean Brian and I just started the show back up again, and while I think we only get better with age &#8211; A lot of our listeners forgot that we&#8217;re here. So for the time being, the plan is to simulpost the podcasts both here and there.  But David, what about the duplicate content filters? Fortunately that won&#8217;t effect us, using podpress to put the podcast in different areas and using different content when posting should help us out there.

So to wrap it up &#8211; You can expect to see our SEO 101 podcasts posted up here and they&#8217;ll be mixed with our regular posts. Oh and before I forget &#8211; In this podcast I&#8217;ve promised a link and here it is! #googleplusconspiracy




		
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		<itunes:author>david@neo1seo.com</itunes:author>
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		<title>This Site Has Been Censored &#8211; Stop SOPA</title>
		<link>http://www.shadetreemarketing.com/seo/this-site-has-been-censored-stop-sopa/</link>
		<comments>http://www.shadetreemarketing.com/seo/this-site-has-been-censored-stop-sopa/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 17:41:34 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=498</guid>
		<description><![CDATA[Wow! What a morning already&#8230; I like most of you other web geeks don&#8217;t get our news in the traditional sense. My Dad still gets a newspaper thrown at his front porch every morning, while I follow a trusted band of nerds &#38; geeks for my news. Believe it or not I get the breaking [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Cheap Link Building &#8211; Save Time &amp; Money</title>
		<link>http://www.shadetreemarketing.com/seo/cheap-link-building-save-time-money/</link>
		<comments>http://www.shadetreemarketing.com/seo/cheap-link-building-save-time-money/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 23:01:34 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=471</guid>
		<description><![CDATA[No really&#8230; save your money. &#160; “If saving money were as important to us as most advertisers believe, there would be no such thing as convenience stores. We would cook more meals at home, and Federal Express would not exist.” ~ The Wizard of Ads &#160; Last night, my before sleep reading came from Secret [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Secret of our Re-Birth</title>
		<link>http://www.shadetreemarketing.com/seo/the-secret-of-our-re-birth/</link>
		<comments>http://www.shadetreemarketing.com/seo/the-secret-of-our-re-birth/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 17:02:13 +0000</pubDate>
		<dc:creator>David Brown</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[seo consulting]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=436</guid>
		<description><![CDATA[We&#8217;ve been very closed mouthed as of late, and that&#8217;s not like me. It&#8217;s hard to explain how all this came about, but I&#8217;ll try.. let&#8217;s just say for the last 2 years Brian and I had our focus &#8216;Shifted&#8217;. We were going to launch a great big SEO / SEM SaaS company over at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Auditing Your Website</title>
		<link>http://www.shadetreemarketing.com/seo/auditing-your-website/</link>
		<comments>http://www.shadetreemarketing.com/seo/auditing-your-website/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 17:10:08 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[how to audit your website]]></category>
		<category><![CDATA[SEO Audit]]></category>
		<category><![CDATA[SEO Audit Cycle]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=209</guid>
		<description><![CDATA[Over the last few months I&#8217;ve worked with a fairly diverse spread of verticals and quickly realized how little many people know about their own websites. Most instances I have worked from the onset of the project doing work like reviewing the initial keyword research and looking at internal linking structure. Typically when we ask [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Benefits of Blogging</title>
		<link>http://www.shadetreemarketing.com/seo/the-benefits-of-blogging/</link>
		<comments>http://www.shadetreemarketing.com/seo/the-benefits-of-blogging/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 18:39:08 +0000</pubDate>
		<dc:creator>Tristan</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://www.shadetreemarketing.com/?p=185</guid>
		<description><![CDATA[One of the most simple and helpful ways of keeping your site relevant and ranking is blogging.  Simple as it may seem, blogging has vast potential and is one of the most useful tools you can utilize to help your business&#8217;s site and your web presence thrive. Blogging is a great way to show off [...]]]></description>
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