Archive for the ‘SEM’ Category

Basic Uses of Social Media

Tuesday, August 17th, 2010

To those business owners from the Triassic who haven’t created accounts at  social media outlets like Facebook and Twitter, know that these services have become a valid part of business advertising. Tried and true posting tactics work well here and can increase profits and brand-ability.  In addition, the less employed methods of brand research using social media are equally as valuable and often more lucrative.

I like to use YourOpenBook to track mentions on Facebook of products my clients sell. If I find a Facebook user who is mentioning a product that interests either myself or the firm, I’ll log the mention into an Excel document, and record it. This allows me to provide the client with a list of people they can strike up conversation, and solicit a “Like” from.

Again this post is expected to be read by newbies to social media, so those who are reading with experience, take the time to yawn.

This is a preview of Basic Uses of Social Media. Read the full post (265 words, 1 image, estimated 1:04 mins reading time)

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ELSEO Package

Monday, August 16th, 2010

We are really excited about this new local bundle.  The Expanded Local SEO package is similar to our local SEO package, but does so much more.  In addition to the LSEO package,  ELSEO offers home page optimization, navigation redesign, keyword expansion, hundreds of monthly links, and more.

When should I use ELSEO?

  • Your company is not near the Google “centroid” (center of the city)
    or you have no local address
  • You have multiple addresses (Google won’t always show
    all your addresses in the LBRs)
  • Your keywords are highly competitive, and you need
    solid top ranked listings
  • Variations of your keywords don’t bring up Local Business Results
    (try them all)
  • You don’t have top organic rankings for your local keyword
    (word plus location)
  • You are using many niche keywords—you want a broad “keyword footprint.”
  • You want both local and global listings
This is a preview of ELSEO Package. Read the full post (232 words, estimated 56 secs reading time)

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What is SEO

Wednesday, June 30th, 2010

The acronym SEO stands for Search Engine Optimization. To go into more detail, Search Engine Optimization is the practice of utilizing search engine results and rankings to propagate an individual’s  product or concept by increasing one’s online visibility, thus maximizing one’s potential to be reached by prospective customers or viewers.

Often, it is easier for SEOs to leave their description of their work to a vague proclamation like that above, but just as often we are discussing our practices with clients who genuinely want to understand what it is SEOs offer. As the intent of this particular post is to simply brush the surface, and stay largely general, lets get the basics out of the way.

Here is an example of SEO at work:

Chet, the morning  shift manager at the Toothbrush Emporium is interested in impressing his boss with an increase of online toothbrush sales, as the new website is failing to attract customers, but Chet  is inept in the ways of online marketing.

This is a preview of What is SEO. Read the full post (689 words, 2 images, estimated 2:45 mins reading time)

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Posted in SEM, SEO | 2 Comments »