Audit Cycle
Over the last few months I’ve worked with a fairly diverse spread of verticals and quickly realized how little many people know about their own websites. Most instances I have worked from the onset of the project doing work like reviewing the initial keyword research and looking at internal linking structure. Typically when we ask a customer if they even know what the are targeting as far as key words and phrases, they spit out the name of their biggest seller, which is a good guess but not usually what can be seen when analyzing their website.
Often times when requesting AwStats or Google Analytics access the customer is not only mystified, but almost offended that there is an application that can track the traffic and sales on their site. I have a tendency to believe that this behavior stems from a lack of understanding of what is going on behind ones monitor and router. People need to remember that there are sophisticated systems in place that define their web presence and overall success online.
