Basic Uses of Social Media
To those business owners from the Triassic who haven’t created accounts at social media outlets like Facebook and Twitter, know that these services have become a valid part of business advertising. Tried and true posting tactics work well here and can increase profits and brand-ability. In addition, the less employed methods of brand research using social media are equally as valuable and often more lucrative.
I like to use YourOpenBook to track mentions on Facebook of products my clients sell. If I find a Facebook user who is mentioning a product that interests either myself or the firm, I’ll log the mention into an Excel document, and record it. This allows me to provide the client with a list of people they can strike up conversation, and solicit a “Like” from.
Again this post is expected to be read by newbies to social media, so those who are reading with experience, take the time to yawn.
Another search option to find your company and its mentions is the search function in Twitter. You can search the phrase you are targeting i.e. loose leaf tea ,or hashtag #looseleaftea. These searches will allow you to yet again pull demographic research info, and generally test your products reach. For more on hash tags, visit the hash tags database.
In addition to use as a sales or research tool, tools that pull directly from the social media outlets allow for good reputation management. If you find a customer who is unhappy with your goods or services, you can feel free to message them and attempt to make amends.
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