What is SEO
The acronym SEO stands for Search Engine Optimization. To go into more detail, Search Engine Optimization is the practice of utilizing search engine results and rankings to propagate an individual’s product or concept by increasing one’s online visibility, thus maximizing one’s potential to be reached by prospective customers or viewers.
Often, it is easier for SEOs to leave their description of their work to a vague proclamation like that above, but just as often we are discussing our practices with clients who genuinely want to understand what it is SEOs offer. As the intent of this particular post is to simply brush the surface, and stay largely general, lets get the basics out of the way.
Here is an example of SEO at work:
Chet, the morning shift manager at the Toothbrush Emporium is interested in impressing his boss with an increase of online toothbrush sales, as the new website is failing to attract customers, but Chet is inept in the ways of online marketing.