We’ve been very closed mouthed as of late, and that’s not like me. It’s hard to explain how all this came about, but I’ll try.. let’s just say for the last 2 years Brian and I had our focus ‘Shifted’. We were going to launch a great big SEO / SEM SaaS company over at shift.com but; best laid plans of mice and men…(*I’m omitting the rest of the story until I can legally let it all out) – now that we’re back Brian and I had to take a long look at what had become of our Firm.
Re-Branding:
We love our logo, and the story behind the Shade Tree (obviously) we also believe it’s ‘brandable’. We still love Word Press… however over the last few years it seems that anyone and everyone has the ability to push a button and create a WP site. We’re a marketing company and we want to set ourselves apart from the crowd a little – not necessarily a ‘purple cow’ but it is HTML5 Validated! (I know it’s not that big a deal – just let me have my geek moment).
by David Brown on November 3, 2011 Tags: business, rebranding, seo consulting Comments: 0
One of the most simple and helpful ways of keeping your site relevant and ranking is blogging. Simple as it may seem, blogging has vast potential and is one of the most useful tools you can utilize to help your business’s site and your web presence thrive.
Blogging is a great way to show off your expertise in a personal format and keep your customers informed. Instead of launching a large advertising campaign which could have an impersonal and/or corporate feel to it, a simple blog post may be all you need to get your word out. Plus, it’s cheap. You get to share your expertise with a large audience for less than a traditional media campaign.
by Tristan on August 24, 2010 Tags: blog, business Comments: 0
We are really excited about this new local bundle. The Expanded Local SEO package is similar to our local SEO package, but does so much more. In addition to the LSEO package, ELSEO offers home page optimization, navigation redesign, keyword expansion, hundreds of monthly links, and more.
When should I use ELSEO?
- Your company is not near the Google “centroid” (center of the city) or you have no local address
- You have multiple addresses (Google won’t always show all your addresses in the LBRs)
- Your keywords are highly competitive, and you need solid top ranked listings
- Variations of your keywords don’t bring up Local Business Results (try them all)
- You don’t have top organic rankings for your local keyword (word plus location)
- You are using many niche keywords—you want a broad “keyword footprint.”
- You want both local and global listings
by Tristan on August 16, 2010 Tags: business, Local, package Comments: 0
Having had a rough time during the recent downswing in the economy a of mass small businesses are finding themselves with a prime opportunity to charge forward in this recent economic upturn. They have stayed the course through the recession, and now are in need of every competitive edge they can get with all the new business that will inevitably spring up as the market gets stronger.
Some businesses may think that simply buying more ad space in the yellow pages or taking out some free ads in the echo might just do the trick, and if you don’t want your business to go anywhere and eventually be consumed by all the bigger fish, that’s fine.
In today”s environment a local business has many tools at their disposal that they need to utilize in order to thrive at the local level. That is where Shadetree comes in with our Local SEO package, or lSEO.
by Tristan on June 24, 2010 Tags: business, Local, package Comments: 0
