Basic Uses of Social Media
To those business owners from the Triassic who haven’t created accounts at social media outlets like Facebook and Twitter, know that these services have become a valid part of business advertising. Tried and true posting tactics work well here and can increase profits and brand-ability. In addition, the less employed methods of brand research using social media are equally as valuable and often more lucrative.
I like to use YourOpenBook to track mentions on Facebook of products my clients sell. If I find a Facebook user who is mentioning a product that interests either myself or the firm, I’ll log the mention into an Excel document, and record it. This allows me to provide the client with a list of people they can strike up conversation, and solicit a “Like” from.
Again this post is expected to be read by newbies to social media, so those who are reading with experience, take the time to yawn.